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 Our Philosophy
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Our Philosophy
At Sasural! We have found these things to be true :
- It's best to do few things really, really well.
- Indian sites do not need to have Ad's all over its site to be profitable
- Users will not miss Pop-up ads.
- Easiest way to repel a user is to hide information between a cluster of Ads.
- Decent sites are well-accepted.
- Information pays for itself.
Indian-Americans are highly educated, affluent, savvy and well-informed - They deserve to have Indian Websites treat them in the same way.
Irresponsible Indian websites
As Indians we work in some of the top companies in US. We strive at work to produce a better product, service to the American Market and we make sure it meets the standards from all angles.
Yet! We are helpless in the hands of some of the Indian websites that supposedly cater to our community - they have almost always taken the Indians for granted - an their main intention is to make you click those pop-ups & other banner ads or intentionally hide the information to generate extra page views.
At Sasural we condemn all such Irritating practices and demand that Indian web users be treated with equal respect to our American & European counterparts.
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Responsible Indian websites
Above said! - we would like to give credit where it is due. There are sites out there that cater to Indian community that are decent and admirable. So we are compiling a list of these Indian websites and placed them in what we call "R.I.S.E" - Responsible Indian sites and E-zines.
And we believe as the name aptly suggests that these sites will rise above other sites and will be much appreciated by Indian users.
If you notice a site that you think should belong in this category - please send us a email to rise@sasural.com.
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R.I.S.E - Responsible Indian Sites and E-zines
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